Monday, May 20, 2024
HomePopularHow To Create Your Own Coffee Brand

How To Create Your Own Coffee Brand

Ready To Start Your Own

How to Build your Own Custom Coffee Brand

To kick off the process, complete the form below. Tell us a bit about your quest, the type of coffee youre hoping to sell and what youd like it to look like. We have a range of packaging options, with Kraft packs, foil packs and 1Kg commercial options. We print labels in house using a bespoke full-colour labelling printer and have a range of sizes and substrates available. We also produce stamps if you want to add a rustic touch!

First things first, tell us what youre after. Were all ears.

Make Your Own Bottled Coffee

by Jenny | Aug 9, 2020 | Lifestyle |

It never occurred to me that I could make my own bottled coffee, ready to go. I was in need of a coffee and had just stopped for gas. I ran in and grabbed a Petes bottled coffee. I rarely buy the Starbucks or Petes cold coffee, found in the refrigerated isle of a grocery store, because they are more sweet for my taste

Thats when it occurred to me that I make my own iced coffee, poured over ice, why not make these in bottles and chill them for later. Ding, Ding, Ding. Thats just what I did, and theyre amazing.

Why Launch A Brand Instead Of A Business

The difference between launching a brand and launching a business is that a brand takes more foresight and planning but ultimately builds equity in the eyes of customers.

Launching a brand means being prepared, when the resources are available, to know what tools to use and what to say to market your company in a way that makes it disctinct from the competition.

Going through a proper exercise to plan and develop your coffee brand would include thinking about and defining many of these considerations:

  • The Brand “Personality”.
  • The Logos and Design of the website, the packaging, and the advertising.
  • The communications and processes required to distinsguish the coffee business from its competition and the foster brand loyalty.
  • To put it more simply, your coffee brand is your promise to current and future customers of what your company and coffee will deliver.

If you’re able to know what those promises are and deliver on them consistently you can build something called Brand Equity.

Don’t Miss: Coffee Pods For Verismo

Create Multiple Streams Of Revenue

Although coffee can have a great profit margin, companies that offer only coffee may not generate enough gross profit to succeed. A customer stopping in for a morning coffee or shopping online to buy more coffee beans will likely purchase just one product at a time. However, coffee shops and online coffee suppliers can create multiple streams of revenue by offering a few different products. When customers have more than one type of product to choose from, they are more likely to make a larger purchase with each transaction. In addition, if one product is not selling as well, your brand can make up for losses with the other products you offer. Here are a few ways to create multiple streams of revenue for your coffee brand:

Heres My Go To Recipe For Bottled Coffee

Coffee OEM &  Private Label
  • 2% Lactose Free Milk
  • 2 shots of espresso .
  • Flavored Creamer to Taste .

Brew your espresso, add to bottle.

Add your flavored creamer , to taste. I use about a tablespoon. Add your base the rest of the way. In my case, Lactose Free Milk.

Close the bottles and refrigerate. Consume within a week or prior to any expiration dates of your ingredients .

Open, Drink, Enjoy!

Thats it! . They work great, they are dishwasher safe and are canning quality. I estimate about 195 calories with these ingredients .

Tell me what you think and what speciality coffee drinks you love to make at home!

Also Check: Sonic Cold Brew Nutrition

Custom Printed Cups And Coffee Sleeves

Are you tired of spending money on advertising and not getting the results you need? Do you feel overwhelmed by which direction to go in your marketing efforts? At Your Brand Cafe, we understand the frustration that businesses encounter while trying to establish brand recognition. For over ten years, weve worked with thousands of companies to develop and strengthen their brand identities, and we can help yours do the same.

We specialize in boosting brand visibility through superior customizable promotional products, including custom disposable coffee cups, plastic cups, apparel, coasters, and much more. Our art team will work closely with you to ensure your logos and designs are produced to exact specifications. Furthermore, we always provide low minimums, quick turnaround times, and fast shipping so that you get the products you need before they are needed.

Ready To Create Your First Business Start Your Free 14

2. Choose a theme and customize it

Head over to the Shopify theme store and find a theme thats best suited to your brand. After, you can customize your theme to further brand your store.

3. Set up essential pages

Start with your home-page design and then add essential pages, like shipping FAQs, your return policy guidelines, and your contact us page.

4. Add products and collections

Take product photos, write product descriptions, and start creating your product pages. Organize your products into collections to make it easier for customers to navigate your store.

5. Set-up shipping options

Unexpected shipping costs can add up and eat away at your returns, so youll want to make sure your shipping rates are set up before opening.

Start by adding your shipping zones so you can specify which locations youre able to ship to. From there, youll have a couple of options for how you want to set up your shipping rates:

Check out our guide on setting up a curbside pickup option for your customers for a safe, minimal-contact delivery process.

6. Set-up payment options

Make sure that youve enabled Shopify payments or a third-party payment processor so your customers will be able to pay for their products and complete their transactions.

7. Let customers know youre open for business

You May Like: Decaf Frozen Coffee Dunkin

Deliver Excellent Customer Service Every Time

Building a loyal customer base is essential to the success of your business, as repeat customers provide reliable revenue and can be your most powerful marketing tool. When your customers love your product, they will tell their friends and family about your brand or share your content online. Providing excellent customer service is a great way to build a loyal customer base and is the cherry on top of a quality product.

Make sure your company gains a reputation for excellent customer service by filling orders quickly, adjusting to customer needs, and responding to customer complaints with genuine care. If something goes wrong with an order, good customer service can fix the problem and prevent you from losing a customer.

Are You Looking For A Bespoke Private Label Coffee Roast To Market Under Your Own Brand

How to start your own brand of coffee juice and food supplement?

At the Welsh Coffee company we have the expertise and flexibility to offer quality private label coffee to brand owners.

Coffee may be one of the worlds biggest commodity crops but it is anything but a commodity to us. We use only the best coffee beans which are grown on small hillside farms from across the tropics. Skilfully roasting to order in our drum roaster we can help you access amazing artisan private label coffee for your brand.

We will work with you to ensure your coffee hits all the right flavour notes whether chocolate, floral, or fruity take your fancy. Whatever origin and processes your favour, we craft coffees with all the right credentials. By carefully selecting the right blend of beans, and developing a tailored roast profile, we will supply a superior private label coffee that youll be proud to market under your own brand name.

With minimum private label coffee batch quantities from just 10KG, contact us to explore all the options available.

Recommended Reading: Is Decaffeinato Nespresso Decaf

Step : Create Your Business Website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that its out of their reach because they dont have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldnt delay building your website:

  • All legitimate businesses have websites – full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You dont need to hire a web developer or designer to create a website that you can be proud of.

Using our website building guides, the process will be simple and painless and shouldnt take you any longer than 2-3 hours to complete.

Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

  • Clean the roastery

Deliveries to wholesale customers are often made weekly.

At least monthly, and perhaps more often, youll receive shipments of green coffee and send invoices to wholesale customers.

Benefits Of Bag Labeling Your Coffee Bags With Custom Designs And Colors

Custom bag labels can be used to increase brand awareness, but they also have many other benefits for brands. For one thing, bag labeling is a great way to personalize and individualize your product so that it stands out from the competition. Hot beverage drinkers will appreciate this slight touch of personalized care and attention, as well as having their favorite coffee flavors pre-selected for them.

Custom bag labeling can also increase brand recognition and loyalty, which is particularly important if your goal is to attract coffee drinkers away from big brands like Starbucks or Dunkin Donuts. These drinkers are very loyal to their favorite beverage shops, and they tend not to make much effort when it comes to switching brands. This is why bag labeling can be a powerful tool for hot beverage shops that want to attract new customers and build long-term brand value.

Read Also: Sonic Iced Coffee Flavors

Blending In To Stand Out

If you are in the business of brewing or serving coffee, everything you do from the way you train your staff to the type of beans that you use all adds up to your customers experience. Blending coffee gives you the opportunity to create a signature roast profile that differentiates your brand from the others a coffee that customers can only get from you.

Its all about taste and everyones taste is subjective, says Raihaan. By blending, your business can deliver exactly what appeals most to your customers.

For a roaster, the goal is to create a cup of coffee that arouses an emotional reaction.

If you taste a coffee and immediately think of a dessert your grandmother used to make, thats a strong emotional reaction. It transcends whats in the cup, says Raihaan.

He says the best place to start is by answering the question, What do your customers want?

Think about the reactions you want people to have when they drink your coffee. Most people categorise their coffee into one of three segments good, bad or memorable. A memorable coffee experience is much more than just a tasty coffee.

Raihaan also says to consider what resources you have available to help execute your vision.

Do you have someone in-house who can focus on the taste and help create the best coffee for your brand? Can you partner with a roasting facility that wont compete in its own right with your brand?

Describe The Process Of Launching The Business

Coffee OEM &  Private Label

Throughout my extensive research, I was very pleased to find out about a company that could fully build up my website for $2,200 with affordable monthly payment options. What I like the most, they agreed to summarize the entire website in French on a single page. I did not wait for the completion of my website to open our social media accounts: Facebook, Instagram, and LinkedIn. In the meantime, I was looking online for any business events that I could showcase my coffee brand.

Our marketing strategy was to effectively represent the different cultures in one platform. Furthermore, I would like to educate my consumers about the unique story behind the cup of coffee. Believe me – we do not drink a regular beverage, but we drink a scientific cup to enrich our day. This is why I developed a coffee brand for coffee lovers, and it would be appreciated by non-coffee drinkers. You do not need to add creamer nor sugar – just enjoy the delicious and fresh exclusive blends.

At first, we published posts on social media three times a week about features of the products, testimonies, promotions, games, referral rewards, and coffee industry news. Moreover, I attended business events in which I was able to talk to prospects, build up my emails list, give free samples, and flyers. Finally, I announced the launch of my coffee brand via press releases online.

Don’t Miss: How To Make Coffee Like Dunkin Donuts

How To Create A Custom Coffee Blend That Will Stand Out

Just like a chef who thinks about what ingredients work well together, a coffee roaster will carefully consider the ingredients that make up the perfect cup. While some beans are full-flavoured in their own right, they can also be used as ingredients in a blend brought to life by the vision of the roaster.

Strawberries, for example, can be amazing on their own, says Raihaan Esat, General Manager of International Coffee Traders. But they can also be used with other ingredients to make a dessert. This is why we blend coffee, to bring flavours together that create an experience.

A coffee blend is made up of several different beans from various farms or countries, while single origin coffee means it comes from a single country, farmer or producer. Coffee blending is about finding a unique taste or developing a characteristic that you wont find in any single origin green bean.

Its important to note that blending coffee does not mean it is of any lesser quality. That specialty coffee brew at your local suburban coffee shop? Its likely to be made up of a blend of several different coffees from various farms or countries. This is a unique skill of a true coffee roasting professional.

Website Option #: Use An E

You can launch your online coffee business with an e-commerce platform that is fully-hosted and offers a secure shopping cart with Shopify. These e-commerce options are great if you want to jump right into selling online, without much of the hassle. The added convenience means you’ll pay more, but a few extra dollars might be worth it!

Companies like Shopify or Weebly basically allow you to build your own website and add a shopping cart service.

Each of these has its own ready-to-goshopping cart systems with shipping and tax features that you can tailor to your online coffee business. This means you never have to worry about web hosting or website plugins to sell your products.

All you will have to do is sign up, pick a plan, and build out your website!

When a customer does buy from your online coffee store, these companies will notify you instantly so you can ship out your coffee right away to your customers!


We just mentioned two roads you can take. So, let’s consider each of them one option at a time

Don’t Miss: What Is The Most Caffeinated Drink At Starbucks

Competitive Advantages Of Joes Garage Coffee

When seeking a private label supplier for your coffee brand, you want a company you can trust for high-quality coffee and excellent service. Joes Garage Coffee has provided coffee roasting and packaging services to thousands of customers worldwide, including both national brands and growing businesses just getting started in the coffee industry. Our experience and expertise mean we know the secrets to starting a successful coffee brand and helping it thrive for years to come. When you choose Joes Garage Coffee as your private label supplier you can expect these competitive advantages to help your coffee brand take off:

Import Roast Or Private Label Coffee

6 Private Label Coffee Roasters for Selling Your Own Brand of Coffee

You can import coffee beans and roast them yourself. You can import and have someone else roast them, or you can do neither and create your own coffee brand and blend with a private label coffee partnership.

Here’s where the rubber meets the road, and the brand strategy considerations start to shape the actual product and business.

You May Like: Caffeine In Diet Snapple Peach Tea

Find A Business Mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Your Brand Should Resonate With Your Personal Values

While Mike shied away from my camera, saying he wanted the focus to be on the brand, his personality and values are integral to Kokako. His company inherits his belief in being respectful, considerate, generous, a perfectionist, and part of a communityand that is why it thrives.

Kokako is part of a coffee community. One example of this is Mikes work with the Highlands Organic Agriculture Cooperative in Papua New Guinea to improve coffee quality. Kokako is also verified by third parties, such as Fairtrade and BioGro, New Zealands largest certifier of organic products, reflecting a dedication to respecting coffee farmers and the environment. Yet Kokako doesnt just support, or be supported by, others in its community: it also learns from them. Mike told me that Kokako is a quiet achiever, quietly learning more about coffee. This ability to learn and grow from others is symptomatic of Kokakos values of respect and community, and it is also how this brand continues to grow.

Mike Murphy.

You May Like: Where To Buy Verismo Coffee Pods


Most Popular