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How To Start Roasting Coffee

Ground Coffee Vs Whole Beans

HOW TO BECOME A COFFEE ROASTER? – Getting Started: Everything You Need To Know

Youre already in a race against time as soon as coffee is roasted. Once you then grind the beans, you speed up the process of decay exponentially, allowing more oxygen to be absorbed into the bean and more flavour to disappear.

This is why many pre-ground coffees from supermarkets are already stale and unsatisfying when you open them. In addition to sitting on shelves for several weeks, theyll be even more decayed due to the oxidation process taking place much faster with ground beans. As such, having a grinder at home can be a great investment.

Tip: Most people dont have a grinder at home no matter how much they love coffee and its perfectly acceptable to buy beans that have been ground for you by an online seller or in a shop, as long as youre not leaving it too long before you consume it.

Whole beans last much longer and preserve the freshness of the coffee better than ground coffee can.

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Coffee Roasting Levels Compared

Below is a list of common coffee roasts, some that you may have even had before at your local coffee shop.

Cinnamon Roast- a dry, non-oily, light-brown roast that tastes like bread and is slightly sour.

New England Roast- A little darker than the previous roast, but without the bread taste.

American, Light roast- A medium tasting roast that is often light brown in coloring.

City, Medium Roast- This roast will remind you of the color of chocolate.

Full City Roast- These taste similar to chocolate and will have a darker coloring, with a slight bit of oil release.

French, Espresso Roast- These beans will be covered in oil and start to look dark with a burnt taste.

Italian, Dark French Roast- A step up from french roast in coloring and oil, it does taste a bit more burnt than the previous roast level.

Spanish Roast- These beans will appear to be black in color.

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Benefits Of Selling Coffee From Home

Selling coffee online is a perfect first step to get started in the coffee industry. Here are a few benefits of selling coffee from home.

While getting started can be challenging, selling coffee online can be extremely rewarding. The online coffee business can be lucrative, and with the right dedication and adaptability, your coffee business can really take off.

Anyone Can Be A Home Roaster

5 Essential Tips for Starting a New Coffee Roasting ...

If you are thinking roasting coffee is difficult maybe you have not tried roasting on the digital roaster yet. It is easier to operate and get consistently good results without much effort. Soon enough you will find yourself roasting your own beans, creating profiles but mostly enjoying that delicious cup of the freshly roasted coffee. You may as well become more popular as your friends will be coming over to taste a cup of your new hobby.

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How To Start A Coffee Roasting Business: 9 Steps To Success

Coffee beans are actually the pit of coffee cherries. Theyre green, hard and un-brewable in their raw state. A coffee roasting business roasts green coffee beans to light , medium and dark roast levels so that they can be brewed. Roasters may sell their roasted coffee directly to individuals, or through coffee shops, grocers and other retailers.If you want to find out how to start a successful coffee roastery business, this article covers the basics you’ll need to know, from crafting a business plan, to startup costs, to common business licenses required in the coffee industry.

Recommended: Read our full, in-depth How to Start a Coffee Shop Business guides, inspired by coffee professionals, they will help make your coffee dreams real, from sourcing beans to hiring baristas, choosing the best POS system, forming an actual company, and everything in between.

Learn how to start your own Coffee Roasting Business and whether it is the right fit for you.

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Preheat The Oven And Prep The Beans

Start by preheating your oven to a temperature between 450 and 500 degrees Fahrenheit. The exact temperature you should use varies from oven to oven and depends on whether its gas or electric, but while researching this method, we found that in each case, oven roasting occurs in this temperature range.

While the oven heats up, spread your beans out on your cookie sheet. Make sure you dont stack the beans on top of each other so they can all be roasted evenly.

Read Also: Who Sells Grinds Coffee Pouches

Open A Business Bank Account & Credit Card

For personal asset protection, it is important to use dedicated business credit accounts and banking accounts.

In the event of a lawsuit, personal and business assets such as the home, car, and other valuables of the business owner, become at risk if they are mixed. Business law calls it piercing the corporate veil.

Additionally, building business credit can be a way to obtain credit cards and financing under the business name and better interest rates and credit lines.

Unlock Revenue Streams: Ecommerce Wholesale And More

How To Start A Coffee Roasting Company | How Much Does It Cost?

Coffee shop revenue primarily follows a straightforward food service model: you acquire raw goods , turn it into a finished product, and serve it in real-time. Like the saying goes, it all comes down to location, location, location.

Roasting coffee in-house opens you up to new revenue models and business expansion thats not dependent on your physical location.

Lets touch on a few big ones:

  • Ecommerce Not everyone can visit your physical location. Whether theyre social distancing, just moved across the country, or just dont want to put on shoes, ecommerce gives customers anywhere access to your brand and products.
  • Subscriptions Customers who are emotionally-engaged arent shopping around with other roasters. By capturing their regular attention via a subscription, you can generate meaningful recurring revenue.
  • Third-Party Partnerships Getting your coffee into third-party marketplaces and subscriptions, like Trade or Mistobox, can feel like a shortcut to rapid growth. Weve heard roasters describe boosting their sales volume by 50% or more with a single partnership.
  • Customer Wholesale Offices, restaurants, and other coffee businesses have to get their coffee from somewhere. If theyre not roasting their own, theyre looking for a partner. Many of the most successful coffee roasters are built on wholesale sales as the reliable revenue that enables business growth in other areas.

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What Have Been The Most Influential Books Podcasts Or Other Resources

For me, it helps to read a down-to-earth book, instead of super inspirational. I always prefer an autobiography of a professional I look up to, instead of a book which will teach me how to earn all the money in the world.

I truly enjoy and recommend the work of Jordan Peterson – I believe he is one of the greater minds of our times, so definitely give 12 Rules for Life a read.

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Starting your coffee business online is an affordable way to break into the coffee industry and establish your coffee brand. With hard work and dedication, your coffee brand can grow into a lucrative business that turns your love of coffee into money in your pocket. When you choose Joes Garage Coffee as your coffee supplier, we can help you join the ranks of coffee business owners in mere weeks. Our private label experts will work with you to develop the perfect coffee blend for your company. Our custom packaging will make your brand shine, and our delicious coffee will make your customers smile.

Trust Joes Garage Coffee as your coffee provider for fast turns, low minimums, great service, and quality coffee. Contact us today to get a quote or hear more about why Joes Garage Coffee is a leading private-label coffee supplier.

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Get Your Marketing Plan In Place

People love the aroma of coffee, so be sure to emphasize the aroma, flavors, and freshness of your coffee beans.

Some common marketing techniques for a coffee roasting business include a social media presence on platforms like Facebook, Instagram, or YouTube, online advertising to get traffic to the website, as well as flyers and postcard mailers. Developing a website can be a significant expense, but it can also give your coffee roasting business greater visibility online.

Many coffee customers are interested in businesses that focus on sustainable farming practices. If this is important to your customers, be sure to look into coffee sourced from farmers that have Fair Trade certification or are Rainforest Allied Certified.

The Long Term: How Equipment Affects Your Growth


Filip started small when he founded Lilla Kafferosteriet. He opened the roastery-cafe fifteen years ago with a modest five-kilogram roaster today, Lilla roasts more than 50 tonnes of coffee a year.

He says that using a low-capacity machine helped him to gain a much deeper understanding of the roasting process. By starting small, he was able to perfect the art of roasting before scaling up.

As Lillas reputation started to grow, Filip made a few more investments in equipment to keep up with his increased workload.

Youre doing a lot of things manually, He explains. When you increase the volume, it can get hard for your back. So you think: how can I transport the coffee instead of using a ladder?

Using a weigh filler or transporter helps. I see people today using 30 kilogram roasters and theyre still adding the green coffee by hand. For me, its such a small investment, and it makes things easier and more efficient.

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Things To Consider Before Starting A Coffee Roasting Business

Running a coffee roasting business or any business will have its challenges. You need to be prepared and make sure that you know what youre getting into.

You will face a lot of competition, so your marketing will need to make you stand out, and youll need to roast great coffee beans.

Make sure that before you do anything else, you make sure that you make great coffee. Test it with friends and family to perfect your product.

Also, keep in close contact with customers to ensure your product is keeping up with their tastes as preferences change over time. If you dont keep a pulse on the market, they may start purchasing from your competitors.

If you have been thinking about starting a coffee shop, starting with a coffee roasting business is a lower-cost startup option. Once you build up a consistent clientele, you can open your own coffee shop with a built-in customer base.

If you can build relationships with coffee farmers, you may be able to get better pricing and be able to cultivate unique blends that your customers love.

Also Check: How Much Caffeine Is In A Cup Of Folgers Coffee

Step : Obtain Necessary Permits And Licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Establishments that prepare or work with food are randomly inspected by the local health department on a regular basis. These inspections will check for compliance with local health laws, typically related to prevention of contamination. Here are some tips for faring well on a health inspection.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

For more information about local licenses and permits:

Certificate of Occupancy

A coffee roasting business is generally run out of a regulated location . Businesses operating out of a physical location typically require a Certificate of Occupancy . A CO confirms that all building codes, zoning laws and government regulations have been met.

Fair Trade Certification

In order to be qualified under an Fair Trade certification, the company must submit to fair trade supply chain audits as well as paying fair trade price premiums for the quality of bean supplied.

Step : Open A Business Bank Account & Credit Card

Starting a coffee roasting business, should you start a business

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Additionally, learning how to build business credit can help you get and other financing in your business’s name , better interest rates, higher lines of credit, and more.

Open a business bank account

  • This separates your personal assets from your company’s assets, which is necessary for personal asset protection.
  • It also makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.

Open net-30 accounts

When it comes to establishing your business credit, net-30 vendors are considered the way to go. The term “net-30,” which is popular among vendors, refers to a business credit arrangement where the company pays the vendor within 30 days of receiving goods or services.

Net-30 credit terms are often used for businesses that need to obtain inventory quickly but do not have the cash on hand.

Besides establishing business relationships with vendors, net-30 credit accounts get reported to the major business credit bureaus . This is how businesses build business credit so they can qualify for credit cards and other lines of credit.

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What Platform/tools Do You Use For Your Business

Im a big fan of spreadsheets. There is nothing better in this world than a well-designed spreadsheet to show you data and statistics.

But really, I think the most important thing is to have a working business management system and inventory management system, along with a CRM. The more info you can collect efficiently, the more data analysis you can do, and that can show you how efficient, or inefficient you are in certain areas.

Find a good business management system that works in your market and is localized for it, as well as meets the demands of the government institutions. The more user-friendly it is, the better – that can help avoid the unavoidable human error.

What You Should Know Before Beginning

To begin with, roasting at home will let you make your coffee just the way you like. It can be a fun hobby, and trying different roasts can expand your coffee horizons.

Before you just buy some beans online though, you should research the different types of beans to get a scope of just how many different flavors there are in the coffee bean world.

If possible, pick a few small batches of beans so that you can try out multiple types. Once you have your beans, make sure you have a good place to store them. If you buy green beans, you will have around a year to cook them. Just make sure to store them in a sealed container, preferably in a temperature and moisture controlled area of your home.

Finally, roasting coffee beans does create a ton of odor. If you are going to roast them in your kitchen, then be aware of this and open some windows if possible.

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Chapter : Startup And Operating Costs

When talking about taking the plunge, we are talking about selecting and purchasing a roaster, investing in some sort of packaging and packaging equipment, finding the right space, and selecting the right green coffee.

Of course, depending on your model, retail versus wholesale, these costs can quickly inflate to include all of your bar and brewing equipment. But heres the truth: The build-out and roasting equipment is your single largest expense. The cost of roasters can range greatly, and good workhorse production roasters with 12Kg+ capacity are likely to climb into the mid to high five figures. The thing to keep in mind with roasters is your ability to grow. I would literally be roasting all day on a hot air popcorn popper to produce the same volume as a single roast cycle on a 12Kg roaster.

As someone intimately familiar with the costs of green coffee, I probably field more questions about this part of a roasters business than anything else. I watch the C market daily to see where the price of coffee is trading. The market impacts the price of many coffees on our website. So, the same coffee you purchased last month may very well be a completely different price the next time you are ready to make a purchase.

Since Launch What Has Worked To Attract And Retain Customers

How to Start a Coffee Roasting Business in 2021

Its always a good idea to have someone in the team who helps start the company with a decent customer base. For us it was Gatis – he had in the past established good relationships with several different companies, who were ready to sign contracts even before we were roasting coffee. That helped us to already have turnover as soon as we started roasting coffee, and allowed us to have some breathing space as we continued to develop the company.

Our main marketing has always been word of mouth – do our job well, stand by our values, and proper aftersales. We are a small market – Latvia is a country of 2 million population, so this approach works very well. More or less everyone knows each other in the food industry here, so establishing sustainable relationships is a great way to grow your business.

As for retaining B2C loyalty – social media works great. We keep a neat, tidy, and well planned social media presence on both Instagram and Facebook. Your Instagram feed works as a sort of example to show your customers who you are, so you should be keeping that nice and tidy. In the stories, you can repost pictures put by your clients or customers, to grow personal loyalty towards you, and as for Facebook – it works as a wider platform to deliver bigger messages.

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